ANGA — bilingual site and attribution

السياق

Marketing spend was visible in four tools and nowhere as a single visitor journey. Arabic/English content and WhatsApp close the sale off-site, which breaks naive pageview attribution.

حدود النظام

ضمن النطاق

public site
locale
GA4/GTM/Meta
WhatsApp handoff
conversion events

خارج النطاق

ad creative production

البنية

Laravel owns the request. Locale and content are first-class. Attribution IDs travel into WhatsApp so a conversation can still be tied to the session that produced it.

Visitor
Laravel
Attribution
Analytics
WhatsApp / conversion

Request owns identifiers
Off-site handoff keeps the same IDs

التسلسل المنشور

Visitor
Laravel
Attribution
Analytics
WhatsApp / conversion

الأدوار في المخطط

خارجي1
خدمة1
عملية1
واجهة2

أعداد من السجل المنشور. تصف البنية، وليست نتيجة مقاسة.

كيف يصل الزائر إلى التحويل؟

entry

خارجيVisitor

delivery

خدمةLaravel
عمليةAttribution

external

واجهةAnalytics

handoff

واجهةWhatsApp / conversion

VisitorLaravel
LaravelAttribution
AttributionAnalytics
AnalyticsWhatsApp / conversion

التدفقات الحرجة

Visitor hits the site
Laravel serves locale-correct pages
attribution IDs are written
analytics pixels fire
WhatsApp/conversion systems receive the same identifiers.

المراحل

Bilingual delivery
Attribution
Conversion handoff
Performance

القرارات

Locale is routing, not CSS

Arabic/English is a content and URL concern. RTL is a consequence, not a theme toggle.

Carry IDs off-site

WhatsApp is part of the funnel. If the click ID dies at the button, attribution is theatre.

One event vocabulary

GA4, Meta, and internal conversions share names. Three taxonomies is how numbers stop matching.

عندما يتعطل

الحالة	الكشف	الاستجابة
Consent / pixel blocked	Tag load failure	First-party event still records; ads tags degrade
Locale mismatch	Accept-Language vs URL	Honor explicit URL; do not silent-swap content
WhatsApp ID stripped	Outbound URL audit	Fail the handoff link build; do not send a bare wa.me

البنية التحتية

Nginx
Laravel
Cloudflare
analytics tags
WhatsApp deep links
cache headers
uptime checks

النتيجة

A site where bilingual content and paid acquisition report against the same visitor identifiers, including WhatsApp.

الحالة الحالية

Live. Attribution and performance work continue on the same request path.